Geraud UK Limited operates over twenty local authority markets and these include Traditional Markets, Charter Markets, Wholesale Markets, Craft Markets, Antique Markets and Sunday Markets.

Within our management team we have decades of combined expert knowledge and hands-on experience in the way that local authorities expect their services to be operated.

We can provide consultancy advice as well as deliver a complete market operation for any local authority, of any size.

We can provide short-term management solutions to assist during periods of uncertainty and are happy to discuss medium-to-long term management solutions once a strategy has been established.

If your requirement is for one-off events or a series of themed events, our internationally experienced events team can deliver bespoke market offers from the four corners of the earth.

We are very familiar with and sensitive to the financial and legislative constraints which govern local authority operations and set out below the initiatives we adopt to meet these criteria.


Best Value

Geraud UK Limited operates within a framework similar to “Best Value”. The operational system of the company is geared to deliver Best Value at the tender stage and in execution of our duties.



Where appropriate the company can integrate existing market employees under the TUPE regulations to ensure a smooth transition of market management provision.


Joint Working

We commit to joint working to develop and implement harmonious working relationships with market traders, other retailers, the local authority and other stakeholders to develop strategies and organise the better use of common resources.

In this respect a close working arrangement is being nurtured with NABMA, NMTF and the ATCM.

Geraud Markets (UK) Limited is a corporate member of the ATCM.



To respond to the changing needs and expectations of customers, we undertake customer surveys, focus groups and regular dialogue with partners.


Training and Development

We operate an internal system of training, development and review to ensure that our colleagues are observing best practice. We partner with NABMA in order to provide our managers with specialist qualifications in market management under their diploma scheme.


Quality Standards

We are committed to Investors in People, Charter Marks and the ISO series are currently working to achieve our highest level of accreditation in each discipline.


Market Research

It is vital that resources are put into research to establish trends in retail markets and also local markets trends. This should warn at the earliest opportunity of changing circumstances that may impact upon the market service.


Food Hygiene Legislation

The recommendations contained within the Markets and Fairs Sector Industry Guide to Good Hygiene Practice is applied to ensure the safe handling of vulnerable and high risk foodstuffs. We retain an independent external consultant for advice and audit compliance of our traders in this regard.


Waste Management

We have adopted strategies across our market operations to reduce waste and increase recycling/recovery. These are implemented quickly and are fully compliant with the landfill tax and packaging waste regulations.


Real Deal

We are at the forefront of this initiative to stamp out the sale and distribution of counterfeit goods having established the first market in Scotland to adopt this standard at Forge Market Glasgow. About the Real Deal Campaign.


Crime and Disorder Bill

This places a statutory duty on local authorities to produce in partnership with the Police and the community, annual Community Safety Action Plans. There needs to be joint working with the local authority in drawing up such plans particularly in respect of any CCTV systems, two-way radio links and public safety issues in markets.


Local Agenda 21

We always strive to promote local producers in our markets. Issues such as linking local food production (including organic food), distribution and sale, and so contributing to a reduction in ‘food miles’; reducing energy consumption and taking action to identify and overcome local ‘food deserts’ and leading to better overall environmental stewardship.


Farmers’ Markets

The work undertaken by Geraud Markets (UK) Limited in the world of Farmers’ Markets has been extensive from holding workshops on behalf of the NFU to being nominated to work with the Countryside Alliance in promoting and organising significant parts of British Food Fortnight.

Within the core contracts our policy of integration rather than specialisation and segregation has offered real benefits to its existing markets both in terms of a much broader customer profile and significant improvements in quality in both product offer and display.


Promotion and Publicity

We establish, with our traders, a dedicated promotion and publicity strategy. Traders have some ownership of the initiative and therefore a more committed interest, as they will be contributing to the promotion both financially and in determining how the promotion budget will be used.


The promotion strategy is designed to have longevity and geared towards: –

  • Raising the profile the market and the traders
  • Raising consumer awareness of the benefits of the market
  • Attracting new businesses to the market
  • Widening the consumer profile


Customer Care and After Care

We continue to develop a series of initiatives aimed at improving Customer Relations and develop Customer Care and After Care Facilities. This aims to increase consumer confidence and broaden the customer profile and will ultimately include developing and operating a Customer Charter in line with that agreed and recommended by the representative national bodies.

The human resource skills within the Company are comprehensive and extensive and we implement quality management systems through our commitment to accreditation of the ISO9001 and Investors in People programmes, which will ensure a fully qualified and experienced on site management team at each and every market.


We have a wealth of experience in providing market and events activities in partnership with property companies from small individual property owners to large institutional landlords.

market TRADERS

We build very long term relationships with our market traders, founded upon mutual respect. Our traders are typically self-employed sole traders or owner-managed family businesses for which we provide numerous trading opportunities.

I would like to thank you for the the market here in Katrineholm. We were very happy and satisfied with the result and all residents have appreciated this enormously. What fantastic weather we had and incredible food eaten.  Hope to see you again next year – we would love to welcome you back!
Ebba Eriksson

Yours Sincerely,
Ebba Eriksson

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